A 7-week guide to growing your business with web content book cover

A 7-week Guide to Growing Your Business with Web Content

You don’t need a degree in marketing to create website content that sets your business up to thrive.

In A 7-week guide to growing your business with web content authors Jeremy Gimbel and Jennica Stevens Pesapane will guide you step-by-step through creating and implementing a plan to set up your website to achieve your business goals through online content.

Activation worksheet screenshot

Your ebook purchase includes a free bonus printable Activation Worksheet to help you track your learning and make progress toward growing your business.

Don't take our word for it.

“As a growing entrepreneur who tends to battle “shiny object syndrome” this book has been a God-send. Using the clear cut and easy to understand strategies outlined in the book, I was able to develop a simple, lean funnel that I knew would work for my ideal customer, and implement it across the platforms that they use most.”

Sarah Ortiz Hilton headshot
Sarah Hilton
owner and founder of The Lead Suite

“Content marketing always feels like one of those necessities that lies out of reach for my growing business. This resource makes it simple and gives me a step-by-step process that my team and I can implement!”

“I want my website to support my business’s bottom line… I just don’t know how to make that happen.”

Wild guess: Your company has a website, but it’s not fulfilling its potential or generating any significant income for your business.

That is a bummer. The good news? You can fix it. We can help.

We will walk you through the steps to transform your website (with cheer and wit, no less), one week at a time.

See what's inside

Week 1: Establishing your goals and identifying your audiences

Pin point what business goals you need your website to achieve and what audience you want to reach so that all your work delivers outcomes that will make a difference for your business.

Week 2: Building your content channel

Discover the systems you need to have in place--from website functionality to identifying an email service provider--to build a full and positive customer experience for your audience.

Week 3: Become a content generating machine

Learn how to share information that provides real value to your customers and is sustainable to create because it’s based on the topics you know best.

Week 4: How to write your emails (and email-related content)

Step-by-step walk through how to create the emails that will be important lifelines in your relationship with your customers.

Week 5: How to set up the tools you need to launch your email campaign

We guide you through what tools you need to operationalize your email campaign so that you don’t waste valuable time figuring out what to do (or worrying that you will miss something!).

Week 6: Cultivate and activate: Leading your audience through the sales funnel

Explore how to optimize your customers’ experiences (and your business’s results) by strategically sharing a few additional pieces of content.

Week 7: How to measure and optimize your results

Learn how to figure out what’s working and what’s not so that you can continually improve your content and delight your customers for years to come.

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About the Authors

Jeremy Gimbel headshot

Jeremy Gimbel

Jeremy began his Internet career as a teenager in the mid-1990s. Flash forward a few years, he completed a Bachelor’s Degree in Information Systems from Drexel University and held positions in communications and web marketing at two non-profit organizations in the Philadelphia area. In 2010 he founded Conflux Group to make his skills and experience available to businesses across the country. His experience ranges from web development to content and copywriting, fundraising, project management and leading multi-functional teams. Currently Jeremy splits his time between running Conflux Group and managing the engineering team at a New York-based web marketing agency.

Jennica Stevens Pesapane headshot

Jennica Stevens Pesapane

Jennica started dictating books before she knew how to write (her parents were patient). After graduating from Taylor University, she has led a content team for a nonprofit that generated tens of thousands of new online leads, designed email strategies lists that served audiences in more than 140 countries, and built content campaigns to engage audiences on the topics they care about the most.

Get in Touch

Have questions before you buy? Want to use our ebook with your clients or partner with us? Get in touch!

A 7-week Guide to Growing Your Business with Web Content is published by Conflux Group, a New York-based web development and consulting firm.

©2024 Dreadfullyposh LLC DBA Conflux Group, PO Box 53, New York, NY 10156. All rights reserved.